Sunday, March 18, 2007

Viacom and Google

A new law created in 1998 called the Digital Millennium Copyright Act was designed to adapt copyright protection for use over the Internet. Viacom recently sued Google for its YouTube website claiming that it violates copyright issues for the posting of copyrighted clips such as the Jon Stewart Daily Show. Google's lawyers plead the case that its website falls under the protection of the Copyright Act because it has the power to take down any clip that is requested to be taken down off of YouTube. Viacom argues that these and many other clips that are posted on YouTube are property of Viacom and not Google.
One striking thing that is quite interesting about this case is that these are two relatively large companies that are standing their ground over this copyright issue. The outcome of this case will definitely be interesting for the evolution of the Internet from here on out such that if Viacom wins, posting anything on a personal website without written consent from the owner will cause a lot of lawsuits flying around about copyright. If I were to post a picture of myself at Walt Disney World standing next to Mickey on my own personal website or on this blog for that matter, do I need written consent from Disney saying that it is ok for me to post a picture of myself and Mickey on my personal website that I pay for? Hard to say, but the outcome of this suit will be interesting needless to say.
Also, just because YouTube has the right to take down any clip, picture, etc. as per a request, how can Google monitor its 50 million user-based postings to YouTube a day. Again, the outcome of this case will be very interesting.

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